Triangle Nord: An Exemplary Partnership Delivering Non-Market Housing in Montréal
When trust and transparency become drivers
of collective impact
On November 4, 2025, during the Rendez-vous de l’Habitation hosted by the Société d’habitation du Québec, a panel brought together Adam Martelli, Vice President, Residential Real Estate Development at Broccolini, and Yann Omer-Kassin, Development Coordinator at Bâtir son Quartier. Together, they showcased a groundbreaking collaboration between the private and community sectors: the Triangle Nord Pointe-Saint-Charles project.
This initiative is part of the redevelopment of the Bridge–Bonaventure district, a former industrial area in Montréal’s Sud-Ouest that is undergoing major transformation. On a large site at the intersection of Bridge, Wellington, and Saint-Patrick streets, two twin towers will rise, offering nearly 800 rental units, including 376 affordable, non-market apartments.
An alliance born from a workshop of ideas
The project traces its origins back to 2022, when the City of Montréal launched the Chantier Montréal Abordable to rethink the production of affordable housing. Co-chaired by Édith Cyr, Roger Plamondon (outgoing President of Broccolini), and Mayor Benoit Dorais, this initiative brought together stakeholders from diverse backgrounds to connect, exchange ideas, and build a shared language.
“It was in this context that the relationship of trust between Broccolini and Bâtir son Quartier took shape,” explains Édith Cyr. “We realized that we shared the same goal: to house more families, more quickly, at a reasonable cost, without compromising on quality.”
From this meeting of minds emerged the idea for a joint project, conceived from the outset with a third key partner: Point Commun, a non-profit organization based in Montréal’s Sud-Ouest.
An open-book collaboration
According to Adam Martelli, the key to success lies in transparency: “We began by acknowledging our respective strengths and limitations. Broccolini brings expertise in design-build execution and in cost and schedule management, while Bâtir son Quartier contributes its deep understanding of public programs and social and community structuring.”
This open-book approach – full sharing of data, margins, risks, and decision-making – eliminated budget redundancies and established genuine trust between the partners and the SHQ.
“It’s rare for a public–private partnership to operate with such fluidity,” Martelli notes. “We were able to recalculate reserves together, adjust financing parameters in real time, and find optimal solutions, without losing momentum.”
Maximizing every public dollar
With projected costs of approximately $130 million, the project combines federal, provincial, and municipal funding with patient capital and institutional loans in a cross-leveraged financing structure. The goal: to maximize the number of affordable units per public dollar invested.
Through density and efficient design, 20 storeys, vertically stacked typologies, and shared infrastructure, the average cost per affordable unit aligns with the target subsidy of $100,000 per door, while maintaining a sustainable and appealing architectural standard.
Construction of the non-market housing component is set to begin in summer 2026, with completion scheduled for fall 2028.
A replicable model
Beyond the project itself, the panel highlighted a governance and transparency model that could inspire future partnerships.
“Every public dollar can go further when stakeholders share their information and objectives from the outset,” concludes Martelli.
For Broccolini and Bâtir son Quartier, this model demonstrates that affordable housing can be achieved differently through collaboration, mutual respect, and a focus on results rather than recognition.
Triangle Nord Pointe-Saint-Charles thus stands as more than a construction site: it is a living laboratory for social and real estate innovation, driving a more inclusive city.
